CH.005 · No.02 · WE ALREADY WON
WE ALREADY WON. — Turquoise Tee
€55
Some of the future is already in the past tense.
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Laid flat, in cm.
Lay a piece you own flat, compare the numbers, then choose.
| Size | XS | S | M | L | XL | 2XL |
|---|---|---|---|---|---|---|
| Chest | 53 | 55 | 57.5 | 60 | 62.5 | 65 |
| Length | 66 | 68 | 71 | 74 | 77 | 80 |
| Shoulder | 54.5 | 54 | 56 | 58 | 60 | 62 |
| Sleeve | 22.5 | 22 | 23 | 24 | 25 | 26 |
The facts:
- 280 GSM
- 100% cotton
- Pre-shrunk
- Front and back print
- Made to order
- Everyday
- Past tense
- The long view
- The far end
- Level eyes
CH.005 · No.02 · WE ALREADY WON
Black t-shirt · 280 GSM cotton
Most of us were taught to talk about endings in the future. It will. It might. If. This line refuses the grammar. It says won, in the past tense, about a day that has not arrived. That is not a trick. It is a way of getting through the middle without the strain: you speak of the end as done, and then you give your attention to what is in front of you.
The boy on the back is the same boy, with the same level look. Only the colour has changed. The gloves and the ropes are turquoise, and so is the line above him. On the front, 1964 runs across the chest in the same turquoise, large and plain. Black boxy t-shirt, 280 GSM combed cotton, pre-shrunk, printed after you order.
- FitUnisex. Boxy, relaxed.
- SizesXS, S, M, L, XL, 2XL
- Material100% combed cotton, 280 GSM.
- FinishPre-shrunk. Reactive-dyed.
- ConstructionDrop shoulders. Ribbed crew neck. Taped neck and shoulders. Coverstitched cuffs and hem. Inside neck label, Nostalgia1964.
- ColourBlack
- Print, front1964 in turquoise blackletter, large, centred on the chest.
- Print, backOur boy leaning on turquoise ropes in turquoise gloves and gold trunks, 1964 on the waistband, and the words we already won in turquoise blackletter above him.
- MadeTo order. Printed after you order it. Not stockpiled.
Made to order.
Printed for you.
Not stockpiled.
- Composition100% cotton
- CareInside out in cold water, gentle cycle, mild detergent, with like colours. No bleach, soaking or wringing. Hang dry, away from direct sunlight. Iron or steam on low heat.
Nothing is made until you order it.
Working days count from the day it ships.
At checkout you’ll see the ways to pay that are available for your order.
Said in the past tense.
To remind you who you are before the world tells you who you should be.
The cliffhanger. The idea that nothing is decided until the last second.
Shop the chapterThe rest of the chapter
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Tee
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Zip hoodie
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1964. — Pants €80Pants
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Cap
The inside
Complete the look
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Pants
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Hoodie
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EST. 1964. — Cap €49Cap
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Long sleeve
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Half-zip




















