NOSTALGIA 1964
WE ALREADY WON. turquoise tee, black, flat, front
Front.
WE ALREADY WON. turquoise tee, black, worn, front
Worn.
WE ALREADY WON. turquoise tee, black, worn, back
Worn, back.
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CH.005 · No.02 · WE ALREADY WON

WE ALREADY WON. — Turquoise Tee

€55

Some of the future is already in the past tense.

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For the ones who say it in the past tense. A black boxy tee in 280 GSM combed cotton, 1964 and a boy on the ropes in turquoise.

Fit: Unisex, boxy and relaxed.

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The facts:

  • 280 GSM
  • 100% cotton
  • Pre-shrunk
  • Front and back print
  • Made to order
Made for:
  • Everyday
  • Past tense
  • The long view
  • The far end
  • Level eyes

CH.005 · No.02 · WE ALREADY WON

Black t-shirt · 280 GSM cotton

Most of us were taught to talk about endings in the future. It will. It might. If. This line refuses the grammar. It says won, in the past tense, about a day that has not arrived. That is not a trick. It is a way of getting through the middle without the strain: you speak of the end as done, and then you give your attention to what is in front of you.

The boy on the back is the same boy, with the same level look. Only the colour has changed. The gloves and the ropes are turquoise, and so is the line above him. On the front, 1964 runs across the chest in the same turquoise, large and plain. Black boxy t-shirt, 280 GSM combed cotton, pre-shrunk, printed after you order.

Said in the past tense.

To remind you who you are before the world tells you who you should be.

The cliffhanger. The idea that nothing is decided until the last second.

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