NOSTALGIA 1964
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CH.005 · No.05 · WE ALREADY WON

ONLY FEAR THE LORD. — Cap

€49

One fear puts the rest in order.

One size fits all
  • Ships within 2 days. Delivered in 6–10 working days.
  • Shipping €12.50. Free from €150.
  • 30-day returns.Delivery and returns

For the ones who keep the list short. A black cap in 100% cotton, only fear the lord across the front in yellow glitter vinyl, one size.

One size.

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The facts:

  • 100% cotton
  • Glitter vinyl
  • Unstructured 6-panel
  • Curved brim
  • Adjustable strap
Made for:
  • Everyday
  • The short list
  • One thing first
  • Old words
  • Small and plain

CH.005 · No.05 · WE ALREADY WON

Black cap · 100% cotton

There is a short list of things worth fearing, and most of us carry a longer one. Failure, other people’s opinions, the next bad month. ONLY FEAR THE LORD. cuts it to one. The fear it means is the old kind, closer to awe than to dread, the kind that looks up. Held first, it gives everything else its proper size. FEARLESS. said what you do not fear. This says what you do.

The words run in one line across the front panels, lowercase, in yellow glitter vinyl, and 1964 is set small at the centre of the back, above the strap. You do not have to say any of it out loud; the cap says it once and goes quiet. Unstructured six-panel cap, 100% cotton, garment-washed, adjustable strap with a metal buckle, one size, made after you order.

Everything else gets smaller.

To remind you who you are before the world tells you who you should be.

The long list. The idea that there are a hundred things to be afraid of.

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